Considering Kenya, East Africa or the DR Congo as their next market.
Package A · Discover
Explore. Understand the market before you commit.
Before you invest in a new country, you need clear answers: is there demand, who are the competitors, what are the risks, and what would it take to enter? Explore gives you those answers in a single, decision-ready report.
Who it's for
Built for decisions that can't rest on guesswork.
Explore suits organizations that are serious about a new market but not yet ready to commit money, people or partners to it.
Looking at Canada or North America for customers, partners or suppliers.
Validating an opportunity on the ground before committing capital.
Preparing a funding, partnership or expansion decision that needs evidence.
What you get
Six deliverables. One clear recommendation.
Delivered as a written market-entry report of about 25 to 35 pages, followed by an executive presentation and next-step roadmap.
- 01Market feasibility assessment
Whether your product or service fits the market, and the conditions it would need to succeed.
- 02Demand and market analysis
Market size indicators, demand drivers, buying behaviour and pricing benchmarks.
- 03Competitor landscape
Who already serves the market, how they're positioned, and where the gaps are.
- 04Customer and partner insight
Conversations with prospective customers, distributors or partners, about 8 to 12 per market.
- 05Opportunity and risk assessment
Commercial, operational and initial regulatory considerations in a risk register, with referrals to licensed professionals where specialist advice is needed.
- 06Market-entry recommendations
A clear go, wait or no-go view, the recommended entry approach, and an action roadmap presented to your leadership.
How it works
From first call to recommendation in five to eight weeks.
Research is led from Toronto, with our teams in Nairobi and Lubumbashi handling conversations and checks on the ground.
- Week 1Discovery and scope
We agree your questions, target market, scope and fee.
- Weeks 1–2Research plan
Desk research, data gathering and a list of people to speak with.
- Weeks 2–5Field research
Conversations with customers, partners and industry contacts.
- Weeks 5–7Analysis and report
Findings, risks and recommendations written up.
- Weeks 7–8Executive presentation
We present findings and the next-step roadmap to your team.
What we need from you
A good brief makes better research.
- An overview of your business, products and services
- The market and customers you're considering
- Your goals, timeline and rough investment range
- Any existing research, data or contacts in the market
- One point of contact on your team
Pricing and scope
Clear fees, agreed up front.
- One-time project with a tailored fixed fee from US$5,000, confirmed after the discovery call
- Additional markets are quoted together, at a reduced rate per market
- Travel and third-party costs, if needed, are agreed with you in advance
Not included
Legal opinions, extensive fieldwork, and tax, immigration and regulatory advice. Where you need it, we refer you to licensed professionals in each market. Research informs your decision; it can't guarantee market results.
Can you research more than one market?
Yes. Many clients compare two markets, for example Kenya and the DR Congo. We quote multiple markets together so you can compare them side by side in one report.
Do you have people on the ground?
Yes. Filsims Group has offices and teams in Nairobi and Lubumbashi, so conversations and checks happen locally, not only from a desk in Toronto.
Is my information kept confidential?
Yes. Everything you share is used only for your project, and we're happy to sign a non-disclosure agreement before you share details.
What happens after the report?
You decide. Many clients move to Enter to set up partnerships and their presence in the market, but there's no obligation to continue with us.
Which company do I contract with?
Explore is contracted with The FJ Venture Enterprises Inc. in Canada, with on-the-ground work delivered by our sister company Filsims Enterprises Ltd. in Kenya.